Since there is virtually no scalability limit for online broadcasts, the interactive video format helps attract the audience regardless of its location, efficiently reach new customers, and increase sales. In addition, the format resonates with the consumer segments that closely follow trends and have high purchasing power, as well as Gen Z and α customers that begin to dominate the overall client pool. For example, Ipsos estimates that 69% of Korean consumers in their 20s and 30s have experience in viewing live commerce broadcasts, while 30% have experience in purchasing products from the respective channels.
- Improved customer relationships
Personalized and immersive user experiences, informative live interactions with real people, the ability to see products in action and provide instant feedback — all this significantly increases customer loyalty and retention.
- Enhanced customer awareness
Live commerce provides new PR tools and effective marketing channels for stores and brands. Real-time interactions with sellers better promote products and services, while special broadcast formats or charismatic anchors help companies increase visits to their online platforms and stand out among competitors.
Large numbers of viewers during a shoppable stream create a sense of urgency for purchases and respectively boost sales, whereas advertising integrations or paid interaction tools, such as donations, gifts, personalized styles and reactions for live chats, also help generate extra revenue.
Livestream sales are basically suitable for any products and services, and each industry may add relevant functionality and specific features to further enhance customer appeal.